Retailers See ‘Click and Mortar’ as Way to Beat Amazon

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Traditional stores can take on e-commerce and keep their major role by reinventing themselves faster to best combine shopping in stores and online, top retailers said on Tuesday.

Bruno HERMELINE‘s insight:

Jacques-Antoine Granjon, boss of French e-commerce firm, said formerly pure online players were having to learn from traditional retailers and predicted that fashion e-tailer ASOS would eventually open its own stores.The future is multi-channel and cross-channel. 

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